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Strategy, Social Media, and the Corner Office: Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media
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Brad Shorr · 5 months agoVery interesting post. One thing that makes Twitter a challenging medium for writers is that it requires versatility. Although I agree wholeheartedly that a Twitter identity should have a clear focus, mixing up Tweets seems to attract a greater number of engaged followers than hammering away on one type of Tweet.
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benphoster · 5 months ago@Brad = Agreed. That's one of the great things about the URL shorteners is that you can test how mixing up the Tweets is actually working in terms of tweets and number of followers gained.
